When Do You Want Someone to Give You "The Business?"

You want someone to give you "The Business" when that person is the Los Angeles Bureau Chief for Advertising Age, former staff reporter at Variety/Daily Variety and writer for Premiere, The New York Times Magazine, Los Angeles, Entertainment Weekly and Us Weekly as well as an occasional contributor to the daily public radio business program, Marketplace and they are the host of NPR's, titled, "The Business", Claude Brodesser-Akner.

Claude's quick wit and sharp, "tongue in cheek" personality shine through in his audio program / podcast called the The Business and have made me a big fan.

According to NPR's own website, "The Business looks deep inside the business of entertainment. A half-hour of thoughtful and irreverent dialogue with Hollywood's top deal-makers, filmmakers, moguls, artists and agents, The Business will clue you in on who's making pop culture pop and what's keeping Hollywood's Blackberries juicy."

Beyond all the general Hollywood news and information Claude manages to stay on top of the cutting edge and discover as well as expose new business models that many of you should pay attention to like his epsiode that involves the two-way street between American television and British telly where he talks to TV producer extraordinaire Caryn Mandabach ("That '70s Show","Cosby","3rd Rock from the Sun" and many more) about her dealings across the pond.

In this episode Claude unearths how Mandabach is developing, piloting and launching TV shows in the UK's Independent Television community that get incubated for very little money as table reads, stage performances and radio shows before they make it to TV. The best part about her TV development model is that she owns the rights to her shows and can then license them to the good old US of A. Something you should pay very close attention to!

In listening to Caryn Mandabach talk about the British TV community I can't help but think of what we are all doing in our little Online Video community and how we are all helping each other incubated new shows.

I was lucky enough to meet Claude Brodesser-Akner last week at Advertising Age's Madison + Vine conference and I look forward to Claude giving me more of "The Business" very soon.

To add The Business to your iTunes visit iTunes Podcasts