This is part of a weekly blog series that highlights a session or event happening at New Media Expo - hopefully enticing you to come join us online video content creators in Las Vegas August 14-16, 2008.
Philip Hodgetts is a current day renaissance man. He is a technology guy who knows more about professional broadcast video production and post production gear than almost anyone in the world and shares his knowledge as a contributing editor on Creative Cow. (A great resource for production and post production) But the thing I like most about Phil is that you can have a conversation with him. He's a tech guy who knows how to speak to non-techies and because Phil can go back and forth he has been able to build his own brand within several different communities. If you are looking to brand new online content or brand yourself be sure and check out Phil Hodgetts' presentation.
Extending and Building the Brand of Your Show to Generate a Livable IncomeYou might also want to Book your hotel now and get your free Expo Hall Pass before the price increase.
Track 3: The Business of New Media
Instructor: Philip Hodgetts of Open Television Network
Description: There are many ways to leverage the personal brand build around an audio or video show, of which one is advertising. During this session Philip will be drawing on his experience in the very, very early days of podcasting, with the long-running DV Guys show, which lead to the creation of the Digital Production BuZZ. During the nearly three years he was managing editor of that show, the brand was expanded with related newsletters, news feeds and other ways of drawing attention to the show. You'll learn how to duplicate his success by offering other products alongside your content that will help grow your audience and bring in additional income. You'll also learn how Philip affiliated with CMP, later NewBay Media, and how you can do the same with partnerships that will help you build your brand quickly. The session will include the real world income, expenditure and profit that was made in 20 hours a week. You'll also see how Philip sold the show for a nice profit and how you can do the same with your show!