Yesterday's Ad Age Madison + Vine conference was an incredible line up of traditional media talent Al Michaels, Magic Johnson, Barry Sonnenfeld, Ben Silverman, Darren Star, Dana Walden and the top Internet Blogger Arianna Huffington. Other than Arianna and Ad Age I didn't run into any social media people. Maybe they were all working on their future Internet video success.
Yesterday was great from a content standpoint and I tweeted as much as a could on my model 1 iPhone until @adage tracked me down and gave me a WiFi passcode but by that time the conference was almost over. The content was great but the biggest take-away I got was that the light bulbs are starting to come on with traditional media and they are slowly figuring out ways to monetize the Internet. I expect they will continue to baby step into the Internet until someone makes a lot of money and then they will try to copy the success of that someone. But who will that someone be?
Will it be Joss Whedon?
Or will it be someone like Doug Bressler?