Thursday, August 23, 2007
Video Advertising on YouTube
Video Advertising is something I’ve been doing for years on Network and Cable Television. I’ve created promotional spots and campaigns for shows like Buffy the Vampire Slayer to UFC as well as TV commercials for feature films like Fight Club and Sin City. I’ve also produced “different” Online Advertising like French Maid TV but in all my time in advertising there has never been a big day like yesterday.
Yesterday Google announced that they are launching overlay advertising on Youtube Videos. I’m very excited about this and look forward to see how things will play out.
This is a really incredible time to be producing emotionally engaging online videos that cut through the clutter, launch new brands and drive consumers to act. Oh right, and the video can really be measured. But as someone who is plagued with ideas it’s more exciting to know that I can run with an idea, produce it, post it on YouTube and finally get paid for it.